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Interview: SEO Strategy & Working with Clients

Listen to learn:

  • The advantages of keeping an SEO agency lean and nimble
  • The need to prioritize SEO fundamentals
  • Setting business objectives for redesign projects
  • Making sure your website content is differentiated
  • The difference between an "SEO friendly theme" and "SEO strategy"

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Interview: Getting SEO Done at Large Organizations

Listen to learn:

  • What it's like working with content and tech teams at big organizations
  • The importance of understanding constraints before delivering recommendations
  • How to deal with push back against SEO advice
  • The importance of building credibility and finding internal allies
  • How much to worry about SEO news and Google announcements (i.e., the difference between reading about SEO and doing SEO)

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