Web Analytics Consulting
Digital Measurement and Web Analytics Services
Here’s how Orange Spark Digital can work with you to bring clarity and insight to your analytics:
Digital Measurement StrategyTranslate high-level executive goals into Key Performance Indicators (KPIs) which are mapped to digital marketing tactics that can then be tracked, measured, analyzed and improved.
Google Analytics AuditingReview and audit your site’s Analytics setup, configuration, and customization to ensure the data you’re relying on is accurate and reliable.
Advanced Google Analytics ConfigurationPower up your reporting with custom configurations to track conversions, goals, engagement events, downloads and more. Accurately track visitors across your subdomains to improve attribution.
Insights and AnalysisDive deep into various analytics tools to figure out how digital marketing campaigns are performing, identify opportunities, and answer questions about what’s working for your users and what’s not.
Custom Dashboard CreationDevelop easy-to-use dashboards that meet different stakeholder needs. Whether your executive needs at-a-glance access to top-line KPIs or your frontline staff need to drill down into specific user behavior data, a custom dashboard makes it easy to present exactly the data you need.
Why Orange Spark Digital
You should feel confident that your staff can turn to analytics data and clearly see how your digital efforts are helping you achieve your business goals. If you need guidance fine-tuning your digital measurement strategy, configuring Google Analytics to generate accurate and actionable reports, or pulling useful insights from data, we can help.
Orange Spark Digital will make sure your data helps you move forward strategically, instead of sitting in an unused silo.