Analytics FAQ: What to Know About Server-Side Tagging
Read to learn:
- How privacy technologies are creating challenges for Facebook advertisers
- What the benefits are to implementing server-side tagging
- Why your organization should focus on strengthening first-party data collection strategies
Interview: SEO Strategy & Working with Clients
Listen to learn:
- The advantages of keeping an SEO agency lean and nimble
- The need to prioritize SEO fundamentals
- Setting business objectives for redesign projects
- Making sure your website content is differentiated
- The difference between an “SEO friendly theme” and “SEO strategy”
SEO FAQs: Setting Up Your Google Search Console Account
Read to learn:
- What Google Search Console is
- Why you want to set up your account immediately
- What data can be found in GSC that’s not in Google Analytics
- Different ways we’ve helped clients use data to make immediate site improvements
Interview: Getting SEO Done at Large Organizations
Listen to learn:
- What it’s like working with content and tech teams at big organizations
- The importance of understanding constraints before delivering recommendations
- How to deal with push back against SEO advice
- The importance of building credibility and finding internal allies
- How much to worry about SEO news and Google announcements (i.e., the difference between reading about SEO and doing SEO)
Guide: Critical SEO Mistakes to Avoid When Relaunching Your Site
Download to learn:
- Which oversight is the single biggest, costliest mistake that occurs during site relaunches
- How and why to address SEO issues related to redesigns
- Where SEO fits into your website project planning
- Which analytics data points should be informing content decisions
- Why plugins or software won’t save your site redesign from failing
Learn how to avoid 8 critical SEO mistakes.