Resources

Read to learn:

• How privacy technologies are creating challenges for Facebook advertisers
• What the benefits are to implementing server-side tagging
• Why your organization should focus on strengthening first-party data collection strategies

Listen to learn:

• The advantages of keeping an SEO agency lean and nimble
• The need to prioritize SEO fundamentals
• Setting business objectives for redesign projects
• Making sure your website content is differentiated
• The difference between an “SEO friendly theme” and “SEO strategy”

• What Google Search Console is
• Why you want to set up your account immediately
• What data can be found in GSC that’s not in Google Analytics
• Different ways we’ve helped clients use data to make immediate site improvements

Listen to learn:

• What it’s like working with content and tech teams at big organizations
• The importance of understanding constraints before delivering recommendations
• How to deal with push back against SEO advice
• The importance of building credibility and finding internal allies
• How much to worry about SEO news and Google announcements (i.e., the difference between reading about SEO and doing SEO)

Download to learn:

• Which oversight is the single biggest, costliest mistake that occurs during site relaunches
• How and why to address SEO issues related to redesigns
• Where SEO fits into your website project planning
• Which analytics data points should be informing content decisions
• Why plugins or software won’t save your site redesign from failing

Learn how to avoid 8 critical SEO mistakes.